Lesson 6
Sample Resume-Marketing
Lesson 6
SAMPLE RESUME-MARKETING
Practice English with your teacher
3 min
Warm-up
Talk about these questions with your teacher.
선생님과 이야기해 보세요.
- If you were hiring a marketing manager, what skills or achievements would you look for on their resume?
만약 마케팅 매니저를 채용한다면, 이력서에서 어떤 기술이나 성과를 중점적으로 보시겠어요? - How do you think a marketing resume should be different from resumes in other fields, such as engineering or accounting?
마케팅 분야의 이력서는 엔지니어링이나 회계 등 다른 분야의 이력서와 어떻게 달라야 한다고 생각하세요?
3 min
Key Vocabulary
Learn these words from today's lesson.
오늘 레슨의 주요 단어를 배워봅시다.
brand awareness
The extent to which consumers recognize and remember a brand 브랜드 인지도
She increased brand awareness by 40% through targeted social media campaigns.
market research
The process of gathering and analyzing information about consumers and competitors 시장 조사
He conducted extensive market research before launching the new product line.
campaign
A planned series of marketing activities designed to achieve a specific goal 캠페인; 홍보 활동
The digital marketing campaign generated over 10,000 new leads in one quarter.
ROI (Return on Investment)
A measure of profit or loss compared to the amount of money invested 투자 수익률
On her resume, she highlighted a 200% ROI on the company's advertising budget.
demographic
A specific segment of a population grouped by characteristics such as age, gender, or income 인구 통계; 타겟 고객층
His resume showed experience in targeting the 18-to-34 demographic across multiple platforms.
cross-functional
Involving cooperation between different departments or areas of expertise 부서 간 협업의
She led a cross-functional team of designers, writers, and data analysts to deliver the campaign on time.
3 min
Korean Trap! / 한국인 실수 교정
Common mistakes Korean speakers make.
한국인이 자주 하는 실수를 알아봅시다.
❌ I was in charge of marketing in my previous company.
✅ Spearheaded digital marketing campaigns that increased brand awareness by 35%.
한국어 이력서에서는 "~을 담당했습니다"라는 표현을 자주 사용하지만, 영문 마케팅 이력서에서는 단순히 업무를 맡았다는 설명보다 구체적인 성과와 수치를 포함한 액션 동사(spearheaded, drove, launched 등)를 사용해야 합니다. "in charge of"는 수동적이고 모호하므로, 본인이 이끌어낸 결과를 강조하는 표현으로 바꾸세요.
5 min
Discussion
Share your thoughts with your teacher.
선생님과 의견을 나눠보세요.
- How would you apply what you learned today?
오늘 배운 것을 어떻게 활용하시겠어요? - What was the most useful part of this lesson?
이 수업에서 가장 유용한 부분은 무엇이었나요? - Can you think of a real situation where you would use this?
이것을 사용할 실제 상황을 생각해 볼 수 있나요? - What would you like to practice more?
더 연습하고 싶은 것은 무엇인가요?
Lesson Summary / 수업 요약
Today's Topic: SAMPLE RESUME-MARKETING
Level: Job Preparation (JOB)
Review this lesson before your next class! / 다음 수업 전에 복습하세요!