Sales Letter 3
SALES LETTER 3
Grammar Pattern
Warm-up
Talk about these questions with your teacher.
선생님과 이야기해 보세요.
- Have you ever bought a product or service because of a persuasive sales letter or advertisement? What convinced you?
설득력 있는 판매 편지나 광고를 보고 제품이나 서비스를 구매한 적이 있나요? 어떤 점이 마음을 움직였나요? - If you were writing a sales letter to sell a new phone plan, what special offer would you include to attract customers?
새로운 전화 요금제를 판매하는 세일즈 레터를 쓴다면, 고객을 끌어들이기 위해 어떤 특별 혜택을 포함하시겠어요?
Vocabulary
Listen and repeat after your teacher.
선생님을 따라 읽어보세요.
Reading
Read the passage with your teacher.
선생님과 함께 지문을 읽어보세요.
Grammar Pattern
Selling a Consumer Product
(Date)
(Company)
(Address)
(City, State ZIP)
Dear ( ):
How many times have you wanted to use the phone, only to find out that your teenage daughter is on an “important” three hour call?
Imagine how great it would be to make a call whenever you want- and not have to compete with your children.
Now you can have it all at an affordable cost. (Telephone Ease Co.) can install a second phone line for your children. The line will give you the freedom to use the phone whenever you want to, no matter what calls your kids are making.
To find out more, simply call our toll-free number, (800/555-555). Our costumer care representative will Answer your questions and set up your second line installation.
As a special bonus for calling now, you’ll receive a long distance phone card worth ($10) absolutely free, with no obligation to buy anything. Whatever you decide, the card is our gift to you just for calling.
Don’t wait in line to use the phone. Call today. Remember, you get a free (410) long-distance phone Card just for responding to this offer.
Sincerely yours;
(Name)
(Title)
Korean Trap! / 한국인 실수 교정
Common mistakes Korean speakers make.
한국인이 자주 하는 실수를 알아봅시다.
한국어에서는 "구매하시면 사은품을 드립니다"처럼 조건부 제안을 자주 쓰지만, 영어 세일즈 레터에서는 고객의 부담을 줄이는 표현이 더 효과적입니다. "with no obligation"처럼 의무가 없다는 점을 강조하면 고객이 더 편안하게 느끼고 반응률이 높아집니다.
Discussion
Share your thoughts with your teacher.
선생님과 의견을 나눠보세요.
- How would you apply what you learned today?
오늘 배운 것을 어떻게 활용하시겠어요? - What was the most useful part of this lesson?
이 수업에서 가장 유용한 부분은 무엇이었나요? - Can you think of a real situation where you would use this?
이것을 사용할 실제 상황을 생각해 볼 수 있나요? - What would you like to practice more?
더 연습하고 싶은 것은 무엇인가요?
Lesson Summary / 수업 요약
Today's Topic: SALES LETTER 3
Level: Business (BIZ)
Review this lesson before your next class! / 다음 수업 전에 복습하세요!