Getting Started 2 (Opening Lines For Different Letters)
GETTING STARTED 2 (OPENING LINES FOR DIFFERENT LETTERS)
Grammar Pattern
Warm-up
Talk about these questions with your teacher.
선생님과 이야기해 보세요.
- Have you ever received a letter or email of praise from a boss or colleague? How did it make you feel?
상사나 동료에게 칭찬 편지나 이메일을 받아본 적이 있나요? 기분이 어땠나요? - Why do you think managers often forget to send letters of praise but quickly send letters of criticism?
관리자들이 칭찬 편지는 잘 보내지 않으면서 비판 편지는 빨리 보내는 이유가 뭐라고 생각하나요?
Vocabulary
Listen and repeat after your teacher.
선생님을 따라 읽어보세요.
Reading
Read the passage with your teacher.
선생님과 함께 지문을 읽어보세요.
Grammar Pattern
LETTERS OF PRAISE OR GOOD WILL
It is a sad fact that many managers neglect to find time to send letters of praise but can always find time to send letters of censure. A letter of praise is always an effective and economical method of achieving good staff morale and good customer relations.
The following is an example.
Goodbooks 18 Middens Way
EAST RENICK
Strathclyde
RES 8JT
4 May, 2004
Hannah Jones
42 Parade Street
EDINBURGH
ED1 6DH
Dear Hannah Jones,
I wish to extend my appreciation that you have organized the clearance sale since Mrs. Hawkins’ absence. The customers were delighted with the efficient service of your crew and the colorful displays inside the store. Continue the good work.
Sincerely
Goodbooks
Alex Burns
Manager
The following are examples of opening lines you can use for this type of letter.
I would like to say how delighted I am…
Congratulations to all your department on…
I would like to offer my personal thanks on…
I am pleased to announce that…
Thank you to all of you who have…
And so on.
LETTER OF DISAPPROVAL OR DISSATISFACTION
There are times when you want to convey to the recipient of your letter your disapproval, annoyance, disappointment or some other negative emotion. Here, the opening line is very important, as it sets the tone of what is to follow and leaves the reader in no doubt, from the start that you are unhappy. The following is an example.
Sales and Marketing Limited
Langdon House
Ship Street
READING
Berkshire
DT68UH
16 August 2004
Mr. Brian Coulsden
12 Tree Drive
Oakley
READING
Berks
LY97un
Dear Mr. Coulsden,
I am disappointed that I must write to you concerning your persistent late arrival at this office. It has not gone unnoticed, and if it continues, I shall be forced to take the matter to higher authority.
If you have a problem which has a bearing on this matter, please do not hesitate to come and talk to me about it. I am sure we would both prefer a solution that did not involve disciplinary action.
Yours Sincerely
Sales and Marketing Limited
Peter Garton
Personnel Manager
The following are examples o opening lines you can use for this letter.
I am very disappointed with your lack of effort…
I am writing, with regret, to inform you that…
It is with regret that I must inform you…
Comprehension Check
Answer the questions about what you read.
읽은 내용에 대한 질문에 답해 보세요.
- A proposal was submitted to your company by Miss Charis Bartocillo, Sales Manager of Chabart Co., in response to your request but your company already awarded the contract to another firm. Notice of Rejected Bid Dear _____________________________________________________ ____________________________________________________ We are aware of the great deal of time and work that went into your bid and therefore, regret to inform you that we have awarded the contract to another firm. We based our decision on (reason for rejecting bid) We will certainly be inviting your firm to bid on our future projects and thank you once again for your proposal.
- Make an introduction for a letter asking for apology for overshipment. The Purchasing Manager of the company who received overshipment is Mr. Sam Son. Apology for Overshipment. Dear ______________________________________________________ ______________________________________________________. We have made an adjustment in your account to reflect this error and have arranged for (delivery service) to pick up the excess merchandise on (date) . We are sorry for the inconvenience this has caused you and are most appreciative of your cooperation and understanding in this matter. Thank you for your recent order.
- Mr. Sam Son is promoted into Chief Executive position at SEMICON Co. This letter is made in behalf of the Marketing Department. Congratulations on Promotion 1 Dear ____________________________________________________. I know how hard you have worked to earn the recognition you presently enjoy at SEMICON , and I feel that they are very wise in having made their choice. Please accept our best wishes for your success in your new position.
Korean Trap! / 한국인 실수 교정
Common mistakes Korean speakers make.
한국인이 자주 하는 실수를 알아봅시다.
한국어의 "감사를 표하고 싶습니다"를 직역하면 "I want to say my appreciation"이라고 쓰기 쉽지만, 공식 비즈니스 서신에서는 어색한 표현입니다. 칭찬이나 감사의 편지에서는 "I wish to extend my appreciation" 또는 "I would like to express my gratitude"처럼 격식 있는 opening line을 사용해야 합니다. "want"는 너무 직접적이고 캐주얼하므로 비즈니스 서신의 첫 문장으로는 적합하지 않습니다.
Discussion
Share your thoughts with your teacher.
선생님과 의견을 나눠보세요.
- How would you apply what you learned today?
오늘 배운 것을 어떻게 활용하시겠어요? - What was the most useful part of this lesson?
이 수업에서 가장 유용한 부분은 무엇이었나요? - Can you think of a real situation where you would use this?
이것을 사용할 실제 상황을 생각해 볼 수 있나요? - What would you like to practice more?
더 연습하고 싶은 것은 무엇인가요?
Lesson Summary / 수업 요약
Today's Topic: GETTING STARTED 2 (OPENING LINES FOR DIFFERENT LETTERS)
Level: Business (BIZ)
Review this lesson before your next class! / 다음 수업 전에 복습하세요!