Presentations --- 2. Don't Use Powerpoint As It Will Distract The Audience

비즈니스 프레젠테이션

Lesson 30

Presentations --- 2. Don't Use Powerpoint As It Will Distract The Audience

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Lesson 30

Presentations --- 2. DON'T USE POWERPOINT AS IT WILL DISTRACT THE AUDIENCE.

Express future plans and predictions

Business 25 min Speaking 75%

Warm-up

Discuss these questions with your teacher before reading.

  1. On a scale of 1-10, how nervous do you feel before giving a presentation? Has it gotten better over time?
    1부터 10까지, 발표 전에 얼마나 긴장하시나요? 시간이 지나면서 나아졌나요?
  2. What is the shortest presentation you have ever given? Do you prefer short or long presentations?
    지금까지 한 가장 짧은 발표는 무엇이었나요? 짧은 발표와 긴 발표 중 어느 것을 선호하시나요?

Vocabulary

Key words and expressions from the reading.

harness /ˈhɑːrnɪs/
to control and make use of a natural force or energy  |  활용하다, 이용하다
"Learn how to harness it, just like an athlete has to."
interactive /ˌɪntərˈæktɪv/
allowing two-way communication between presenter and audience  |  상호작용적인, 쌍방향의
"Make the presentation interactive - if you can."
adrenaline /əˈdrenəlɪn/
a hormone that increases energy and alertness in stressful situations  |  아드레날린
"It is a combination of adrenaline and testosterone."
turn off /tɜːrn ɔːf/
to cause someone to lose interest or become bored  |  흥미를 잃게 하다
"Long presentations can turn off the audience and be boring."
quotation /kwoʊˈteɪʃən/
a phrase or passage repeated from someone else's words  |  인용문
"Radio shows are filled with 'strange but almost true' quotations."
literally /ˈlɪtərəli/
actually; used for emphasis to indicate something is true without exaggeration  |  문자 그대로, 실제로
"We have given literally hundreds and the fear never goes away."
5 min

Reading

Read the passage with your teacher.
선생님과 함께 지문을 읽어보세요.

Reading Comprehension
No-one ever complained of a presentation being too short.
Long presentations can turn off the audience and be boring. Say what you have to say. Stop and shut up.
A picture is worth a thousand words.
Use pictures instead of bullet points and your message retention should increase. Research suggests that this could be by a factor of five.
Involve the audience.
Happy Computers have made a great success of their coaching business by involving the audience. Their motto seems very apt.
"Tell me and I will forget,
Show me and I will remember,
Involve me and I will understand".
Make the presentation interactive - if you can.
Produce an unusual statistic.
It could help build some connection with the audience. I love the one by Vic Reeves - 93.7% of statistics are made up on the spot. Radio shows are filled with "strange but almost true" quotations.
Live with the fear.
All presenters end up as very nervous before a presentation - a situation commonly known as "bricking it". We have given literally hundreds and the fear never goes away. It is a combination of adrenaline and testosterone. Learn how to harness it, just like an athlete has to. It happens to the best of us.
Realize that you will come down.
I love this quotation from the great performer Robert Houdin that I found in the book - Carter beats the Devil by Glen David Gold.
"It is well known that a magician feels no suffering while on the stage; a species of exaltation suspends all feelings foreign to his part, and hunger, thirst, cold, or heat, even illness itself, is forced to retreat in the presence of this excitement, though it takes revenge afterwards"
When the testosterone wears off, you will come down with a low. If you have done well you will have been on a high - sometimes known as that Presentation Sensation. Realize that when this goes, often in the evening - you will feel low or even depressed.
No matter how well the presentation goes - you will come down later - usually in the evening. This is only temporary.
Clean your shoes.
You will be on display. Your audience will be looking at how well you are turned out. They will look at your shoes. Make sure that you have cleaned them.
The eyes have it.
Maintain good eye contact with the audience. Don't keep contact with only one group of the audience. Spread your attention around the room.
Avoid jargon.
People really do play buzzword bingo. Whether it the "TLA" - Three Letter Abbreviation or the "Paradigm Shift" you don't want the audience to be scoring points at your expense
KISS.
No - not kiss the audience - Keep ItSimple Stupid. Reduce your presentation to simple concepts and your audience should be able to follow you. If you go beyond their understanding they will switch off.
Don't use PowerPoint sound effects.
It may seem funny to have applause at the end of a slide, or a screeching sound for a new bullet point, but it will turn off the audience.
Check out the room before your presentation.
Make sure the room has everything that you need and make sure the presentation works on the screen. If possible go up the day before - or at least an hour beforehand. This will avoid any nasty surprises on the big day.
Don't drink the night before - and certainly don't get drunk.
Alcohol recovery or a hangover will be the kiss of death to your presentation. Alcohol will drain all of the enthusiasm from your voice. And if you've had a drink before you go on, your voice will be slightly slurred. Best avoid it, the time for a drink is after, not before.
Don't lock your knees.
When you get to the lectern, unlock your knees and act as if you were about to catch a ball. It will relax you and make it all flow much more smoothly.
Take a spare tie.
You don't want a gravy spot on your tie before you speak. If you have a meal before you speak take a spare tie with you.
Always leave handouts.
You have gone to a lot of effort to produce your presentation. Leaving handouts will reinforce your messages, and will help them to remember your presentation when they look at them again. Always include your contact details so that the audience can contact you.
Memorize your speech.
Do not read from your notes, unless you have frozen or not prepared. It will sound flat and stilted. If you have learnt your speech it will sound natural and you will even have the chance to ad lib, if the opportunity arises.
If you fail to prepare, you prepare to fail.
This is one of the biggest mistakes I see. People think that they can "wing it", but in reality those who appear to be "winging it" are often very well prepared. Every one of Frankie Howard's muses such as "ooh, now where was I?" was in the script and well rehearsed.
It takes more than three weeks to prepare a good impromptu speech. - Mark Twain.
Off the cuff should mean well planned. I once heard a tale about someone who went to the Garrick Club and accidentally left wearing Enoch Powell's coat. In his pocket was a small pile of postcards, with his speech written on them. The speech started with the words "I never expected to be asked to speak this evening!" The professionals do it - so why shouldn't you?

Korean Trap

Korean speakers often make this mistake in presentation English.

❌ "I'm very nervous about the presentation. I have a big fear."
✅ "I'm very nervous about the presentation. I have stage fright." / "I get nervous before presentations."

'큰 두려움이 있다'를 'have a big fear'로 직역하는 것은 어색합니다. 발표 불안은 stage fright라고 하며, 긴장되는 상태는 'get nervous' 또는 'feel anxious'가 자연스럽습니다. fear는 구체적인 위험에 대해 사용합니다.

Discussion

Discuss these questions with your teacher after reading.

  1. The passage says "No one ever complained of a presentation being too short." Do you agree? When might a short presentation actually be a problem?
    본문에서 '발표가 너무 짧다고 불평하는 사람은 없다'고 합니다. 동의하시나요? 짧은 발표가 오히려 문제가 될 때는 언제일까요?
  2. The quote says "Tell me and I will forget, Show me and I will remember, Involve me and I will understand." How do you involve your audience in business presentations?
    '말해주면 잊고, 보여주면 기억하고, 참여하면 이해한다'는 인용문이 있습니다. 비즈니스 발표에서 청중을 어떻게 참여시키시나요?
  3. The text compares presentation nerves to an athlete's adrenaline — something to "harness" rather than eliminate. What strategies do you use to manage presentation anxiety?
    본문에서 발표 긴장감을 운동선수의 아드레날린에 비유합니다 — 제거하기보다 '활용'해야 할 것으로요. 발표 불안을 관리하기 위해 어떤 전략을 사용하시나요?
  4. The passage suggests using "unusual statistics" to build connection. Can you think of a surprising statistic related to your industry that could capture an audience's attention?
    본문에서 청중과의 연결을 위해 '특이한 통계'를 사용하라고 제안합니다. 업계와 관련된 놀라운 통계를 생각해 볼 수 있나요?

Lesson Summary / 수업 요약

Today's Topic: Presentations --- 2. DON'T USE POWERPOINT AS IT WILL DISTRACT THE AUDIENCE.

Level: Business (BIZ)

Review this lesson before your next class! / 다음 수업 전에 복습하세요!