OOU - 온라인 영어 교육

Lesson 2

Success Stories

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Lesson 2

SUCCESS STORIES

Practice English with your teacher

Low Advanced 25 min Speaking 75%

3 min

Warm-up

Talk about these questions with your teacher.
선생님과 이야기해 보세요.

The passage profiles five famous businesses. Which brand do you interact with most in your daily life, and why?
Joe says you need to take "calculated risks" in business. What distinguishes a calculated risk from a reckless gamble?

4 min

Vocabulary

Listen and repeat after your teacher.
선생님을 따라 읽어보세요.

calculated risks /ˈkælkjuleɪtɪd rɪsks/

risks taken after careful assessment of the potential consequences | 계산된 위험

You need to take a few risks -- calculated risks, of course.

gimmick /ˈɡɪmɪk/

a trick or device used to attract attention or publicity | 상술, 눈길 끄는 책략

Don't you need some sort of gimmick?

concept /ˈkɑːnsɛpt/

an abstract idea or underlying theme for a business or product | 개념, 컨셉

I've come up with a concept that I think will work very well.

risky /ˈrɪski/

full of the possibility of danger, failure, or loss | 위험한

Isn't it a little risky?

delivery service /dɪˈlɪvəri ˈsɜːrvɪs/

a system for transporting goods to customers | 배송 서비스

American Express began as a delivery service.

casual clothing /ˈkæʒuəl ˈkloʊðɪŋ/

informal, comfortable clothes worn for everyday activities | 캐주얼 의류

Levi Strauss: Jeans and casual clothing.

succeed /səkˈsiːd/

to achieve the desired aim or result | 성공하다

In order to succeed in business, you need to take a few risks.

5 min

Reading

Read the passage with your teacher.
선생님과 함께 지문을 읽어보세요.

Five of the world's most successful businessesFoundedMain ProductFactAmerican-Express- 1850 travel services began as a delivery serviceCoca-Cola- 1886 soft drinks and juiceCoca-Cola is the famous word in the world after OK
Hard-Rock-cafe-1971 Restaurant with rock and roll theme
American owner opened first cafe in London because he hated hamburgersLeviStrauss-1873 Jeans&casual clothingThe first jeans were made for men looking for gold in CaliforniaNike- 1968 athletic shoes and sports clothingname for the Greek Goddess of victory
Conversation:Kelly: I hear you're going to open your own restaurant.
Joe: Yeah, I've always wanted my own place.
Kelly: But isn't it a little risky?
Joe: Sure, but in order to succeed in business, you need to take a few risks-calculated risks, of course. That's what they taught me in business school, anyway.
Kelly: So, what do you have to do in order for a restaurant to
Succeed in this town? I mean, don't you need some sort of gimmick?
Joe: Well, I've come up with a concept that I think will work very well.Questions:
1. Who is talking in the conversation?
2. What are they talking about?
3. Who wants to open a new business?
4. What are the things to remember in putting up a business?

3 min

Korean Trap! / 한국인 실수 교정

Common mistakes Korean speakers make.
한국인이 자주 하는 실수를 알아봅시다.

❌ He opened his own business since last year.

✅ He opened his own business last year. / He has had his own business since last year.

'since'는 현재완료시제와 함께 쓰고, 과거시제와는 함께 쓸 수 없습니다. 'opened'(과거)와 'since'(현재완료)를 섬어 쓰지 마세요.

5 min

Discussion

Share your thoughts with your teacher.
선생님과 의견을 나눠보세요.

The passage notes interesting origin stories: Levi's jeans were made for gold miners, Hard Rock Cafe started because its owner hated hamburgers. How do origin stories contribute to brand identity?
Joe mentions needing a "gimmick" to succeed. Is a unique concept essential for a new restaurant, or can quality alone succeed?
Coca-Cola is the most famous word after "OK." What gives certain brands this kind of universal recognition?
Nike is named after the Greek Goddess of Victory. How does a brand name influence consumer perception?
If you were starting a business, what industry would you choose and why?

Lesson Summary / 수업 요약

Today's Topic: SUCCESS STORIES

Level: Low Advanced (L.A)

Review this lesson before your next class! / 다음 수업 전에 복습하세요!