You Can't Help But Watch
YOU CAN'T HELP BUT WATCH
Talk about abilities and possibilities
Warm-up
Talk about these questions with your teacher.
선생님과 이야기해 보세요.
- The passage says consumers are "inundated" by TV commercials. With the rise of streaming services and ad-blockers, has this flood of advertising shifted to other platforms?
- Can you recall a commercial that was so meticulously crafted it captivated you despite your intention to ignore it? What made it effective?
Vocabulary
Listen and repeat after your teacher.
선생님을 따라 읽어보세요.
Reading
Read the passage with your teacher.
선생님과 함께 지문을 읽어보세요.
The consumer is in a quandary about making a felicitous selection among the array of products. The advertisers must influence the malleable consumer, and often they do it in the most callous ways. Television offers many tangible advantages for reaching the consumer. As a result, the consumer is inundated by commericals. The advertiser knows that a television commercial is the most expedient way to reach large numbers of people. The cost for each commercial film is prodigious, but because the audience is so large, the cost per viewer is negligible. Each commercial is prepared in the most meticulous way in order to catch the attention of even the most blase viewer and hold it until the message is thorough.
Dialogue Practice
Practice the dialogue with your teacher.
선생님과 대화를 연습해 보세요.
- Do you like watching commercials?
- What’s your favorite commercial?
- What don’t you like in commercials?
- Do you believe everything that the commercials show?
- Do you buy what they sell?
- What makes a commercial effective?
- If you’ll be given a chance to do a commercial, how will you do it?
- What's your favorite commercial?
- What is the purpose of advertising a product?
- When you drive or walk, do you get distracted by advertisements on buses or billboards?
- When you go food shopping, do you buy foods you've seen in TV commercials?
Korean Trap! / 한국인 실수 교정
Common mistakes Korean speakers make.
한국인이 자주 하는 실수를 알아봅시다.
'-ed' 형용사는 감정을 느끼는 주체에, '-ing' 형용사는 감정을 유발하는 대상에 쓰입니다. 광고는 흥미를 유발하는 대상이므로 'interesting'이 맞습니다.
Discussion
Share your thoughts with your teacher.
선생님과 의견을 나눠보세요.
- The passage describes the consumer as in a "quandary" among an array of products. Has the abundance of choice in modern markets made consumers more empowered or more confused?
- The author says advertisers influence "malleable" consumers in "callous ways." Should there be stricter regulations on advertising, or is it the consumer's responsibility to be discerning?
- The text notes that commercial costs are "prodigious" but cost per viewer is "negligible." How has digital advertising changed this economic equation?
- The passage says commercials are designed to catch even the "most blase viewer." What psychological techniques do advertisers use to capture attention, and are consumers aware of them?
- South Korea has one of the highest advertising expenditures per capita globally. How has this saturation affected Korean consumer behavior?
Lesson Summary / 수업 요약
Today's Topic: YOU CAN'T HELP BUT WATCH
Level: Low Advanced (L.A)
Review this lesson before your next class! / 다음 수업 전에 복습하세요!