Business Vocabulary: Marketing

Reading
Marketing
1. brand. n. a particular make of product - to brand v. - branded adj..
2. consumer. n. the person who buys and uses a product or service - to consume v..
3. cost. v. [cost, costed, costed] to estimate the price of making a product - costing n..
4. develop. v. to create a new product or improve an existing one - product development n..
5. distribution. n. the delivering of products to end-users, inc. advertising, storing etc.
6. end-user. n. the person, customer etc who is the ultimate (and so real) user of a product.
7. image. n. the concept or perception of a firm or product held by the general public.
8. label. n. small piece of paper, metal etc on a product giving information about it.
9. launch. v. to introduce a new product, with publicity etc - product launch n..
10. mail order. n. the selling of goods by post - mail-order catalogue n..
11. market research. n. study of consumers¡¯ needs & preferences, often for a particular product.
12. packagingUK. n. the wrapping or container for a product.
13. point of sale. n. the place where a product is actually sold to the public - point-of-sale adj..
14. product. n. something made to be sold; merchandise [includes services] - to produce v..
15. public relations. n. creation and maintenance of a good public image - public relations officer n..
16. registered. adj. registered or officially recorded as a trademark - ¢ç abbr. - to register v..
17. sponsor. n. firm supporting an organisation in return for advertising space - also v..
18. S.W.O.T.. abbr. Strength, Weaknesses, Opportunities, Threats.
19. total product. n. the whole product, inc. name, packaging, instructions, reliability, after-sales etc.
20. trademark. n. special symbol, design, word etc used to represent a product or firm - " abbr.