Lesson 27
Business As War Idioms
Lesson 80
BUSINESS AS WAR IDIOMS
Practice English with your teacher
3 min
Warm-up
Talk about these questions with your teacher.
선생님과 이야기해 보세요.
- Why do you think people use war language when talking about business? Can you think of any examples?
사람들이 비즈니스를 이야기할 때 왜 전쟁 관련 표현을 쓴다고 생각하나요? 예를 들어볼 수 있나요? - Have you ever experienced a "price war" or "hostile takeover" in your industry? What happened?
당신의 업계에서 '가격 전쟁'이나 '적대적 인수'를 경험해 본 적이 있나요? 어떤 일이 있었나요?
3 min
Key Vocabulary
Learn these words from today's lesson.
오늘 레슨의 주요 단어를 배워봅시다.
hostile takeover
An aggressive acquisition of a company against the wishes of its management 적대적 인수
The corporation launched a hostile takeover of its biggest competitor last quarter.
price war
A fierce competition in which businesses repeatedly lower prices to undercut each other 가격 전쟁
The two airlines got into a price war that brought ticket costs down dramatically.
capture the market
To gain control of or dominate a particular market or customer base 시장을 장악하다
Their innovative product helped them capture the market within just two years.
rally the troops
To motivate and unite a team to work harder toward a common goal 사기를 북돋우다; 팀을 결집시키다
Before the product launch, the CEO rallied the troops with an inspiring speech.
under fire
Being strongly criticized or facing intense pressure 비난을 받는; 집중 공격을 받는
The company came under fire for its poor customer service record.
gain ground
To make progress or advance, especially against a competitor 진전을 이루다; 우위를 점하다
Our startup is gaining ground on the industry leader thanks to our new strategy.
3 min
Korean Trap! / 한국인 실수 교정
Common mistakes Korean speakers make.
한국인이 자주 하는 실수를 알아봅시다.
❌ "Our company will attack the market next quarter."
✅ "Our company will capture the market next quarter."
한국어에서는 '시장을 공략하다'라고 직역하여 "attack the market"이라고 말하기 쉽습니다. 하지만 영어에서는 "capture the market" 또는 "penetrate the market"이 자연스러운 비즈니스 표현입니다. "Attack"은 너무 공격적이고 물리적인 뉘앙스가 강해서 비즈니스 맥락에서는 어색하게 들립니다.
5 min
Discussion
Share your thoughts with your teacher.
선생님과 의견을 나눠보세요.
- How would you apply what you learned today?
오늘 배운 것을 어떻게 활용하시겠어요? - What was the most useful part of this lesson?
이 수업에서 가장 유용한 부분은 무엇이었나요? - Can you think of a real situation where you would use this?
이것을 사용할 실제 상황을 생각해 볼 수 있나요? - What would you like to practice more?
더 연습하고 싶은 것은 무엇인가요?
Lesson Summary / 수업 요약
Today's Topic: BUSINESS AS WAR IDIOMS
Level: Vocabulary (VOC)
Review this lesson before your next class! / 다음 수업 전에 복습하세요!