Lesson 41
Business Vocabulary Marketing Test 3
Lesson 62
BUSINESS VOCABULARY MARKETING TEST 3
Practice English with your teacher
3 min
Warm-up
Talk about these questions with your teacher.
선생님과 이야기해 보세요.
- What is the most memorable marketing campaign you have ever seen, and what made it so effective?
지금까지 본 마케팅 캠페인 중 가장 기억에 남는 것은 무엇이고, 왜 효과적이었나요? - If you had to market a new product with a limited budget, which strategy would you focus on — social media advertising, influencer partnerships, or word-of-mouth?
제한된 예산으로 신제품을 마케팅해야 한다면, SNS 광고, 인플루언서 협업, 입소문 중 어떤 전략에 집중하시겠어요?
3 min
Key Vocabulary
Learn these words from today's lesson.
오늘 레슨의 주요 단어를 배워봅시다.
market segmentation
The process of dividing a broad market into smaller groups of consumers with similar needs or characteristics. 시장 세분화
Effective market segmentation allowed the company to tailor its advertising to each customer group.
brand awareness
The extent to which consumers recognize and remember a particular brand. 브랜드 인지도
The social media campaign significantly boosted brand awareness among younger consumers.
call to action
A prompt in marketing material that encourages the audience to take a specific step, such as buying or signing up. 행동 유도 문구
Every email newsletter should include a clear call to action so readers know what to do next.
conversion rate
The percentage of potential customers who complete a desired action, such as making a purchase. 전환율
After redesigning the website, the conversion rate increased from two percent to five percent.
value proposition
A statement that explains why a customer should choose a product or service over competitors. 가치 제안
Our value proposition focuses on delivering premium quality at an affordable price.
3 min
Korean Trap! / 한국인 실수 교정
Common mistakes Korean speakers make.
한국인이 자주 하는 실수를 알아봅시다.
❌ We need to do more promotion to increase our brand awareness.
✅ We need to do more marketing to increase our brand awareness.
한국어에서는 '프로모션'과 '마케팅'을 거의 같은 의미로 사용하지만, 영어에서 promotion은 마케팅의 한 부분(할인, 이벤트 등)일 뿐입니다. 브랜드 인지도를 높이기 위한 전반적인 활동을 말할 때는 marketing이 더 적절합니다. Promotion은 단기적인 판촉 활동에 주로 사용합니다.
5 min
Discussion
Share your thoughts with your teacher.
선생님과 의견을 나눠보세요.
- How would you apply what you learned today?
오늘 배운 것을 어떻게 활용하시겠어요? - What was the most useful part of this lesson?
이 수업에서 가장 유용한 부분은 무엇이었나요? - Can you think of a real situation where you would use this?
이것을 사용할 실제 상황을 생각해 볼 수 있나요? - What would you like to practice more?
더 연습하고 싶은 것은 무엇인가요?
Lesson Summary / 수업 요약
Today's Topic: BUSINESS VOCABULARY MARKETING TEST 3
Level: Vocabulary (VOC)
Review this lesson before your next class! / 다음 수업 전에 복습하세요!