Lesson 40
Business Vocabulary Marketing Test 4
Lesson 63
BUSINESS VOCABULARY MARKETING TEST 4
Practice English with your teacher
3 min
Warm-up
Talk about these questions with your teacher.
선생님과 이야기해 보세요.
- What is the most memorable marketing campaign you have ever seen, and what made it stand out?
지금까지 본 마케팅 캠페인 중 가장 기억에 남는 것은 무엇이고, 어떤 점이 인상적이었나요? - Do you think influencer marketing is more effective than traditional advertising? Why or why not?
인플루언서 마케팅이 기존 광고보다 더 효과적이라고 생각하나요? 그 이유는 무엇인가요?
3 min
Key Vocabulary
Learn these words from today's lesson.
오늘 레슨의 주요 단어를 배워봅시다.
market penetration
The extent to which a product is recognized and bought by customers in a particular market. 시장 침투율
Our market penetration in Southeast Asia increased by 15% after the new advertising campaign.
brand equity
The commercial value that comes from consumer perception of a brand name rather than the product itself. 브랜드 자산 가치
Years of consistent quality have built strong brand equity that competitors cannot easily replicate.
conversion rate
The percentage of potential customers who take a desired action, such as making a purchase. 전환율
By redesigning the checkout page, the online store improved its conversion rate from 2% to 5%.
call to action
A prompt in marketing material that tells the audience to take a specific step, such as "Buy Now" or "Sign Up." 행동 유도 문구
Every email newsletter should end with a clear call to action so readers know what to do next.
return on investment (ROI)
A measure of the profit earned relative to the amount of money spent on a campaign or project. 투자 수익률
The marketing team must demonstrate a positive return on investment before the budget is renewed.
lead generation
The process of attracting and identifying potential customers who show interest in a company's products or services. 잠재 고객 발굴
The webinar series has become our most effective lead generation strategy this quarter.
3 min
Korean Trap! / 한국인 실수 교정
Common mistakes Korean speakers make.
한국인이 자주 하는 실수를 알아봅시다.
❌ "We need to do more promotion to raise our brand awareness."
✅ "We need to do more marketing to raise our brand awareness."
한국어에서는 '프로모션'과 '마케팅'을 거의 같은 의미로 쓰지만, 영어에서 promotion은 마케팅의 한 부분(할인, 이벤트 등)일 뿐입니다. 브랜드 인지도를 높이는 전반적인 활동을 말할 때는 marketing이 더 적절합니다. Promotion은 단기적인 판촉 활동에 주로 사용합니다.
5 min
Discussion
Share your thoughts with your teacher.
선생님과 의견을 나눠보세요.
- How would you apply what you learned today?
오늘 배운 것을 어떻게 활용하시겠어요? - What was the most useful part of this lesson?
이 수업에서 가장 유용한 부분은 무엇이었나요? - Can you think of a real situation where you would use this?
이것을 사용할 실제 상황을 생각해 볼 수 있나요? - What would you like to practice more?
더 연습하고 싶은 것은 무엇인가요?
Lesson Summary / 수업 요약
Today's Topic: BUSINESS VOCABULARY MARKETING TEST 4
Level: Vocabulary (VOC)
Review this lesson before your next class! / 다음 수업 전에 복습하세요!