Lesson 42
Business Vocabulary Marketing Test 2
Lesson 61
BUSINESS VOCABULARY MARKETING TEST 2
Practice English with your teacher
3 min
Warm-up
Talk about these questions with your teacher.
선생님과 이야기해 보세요.
- What is the most memorable marketing campaign you have ever seen, and what made it effective?
지금까지 본 마케팅 캠페인 중 가장 기억에 남는 것은 무엇이고, 왜 효과적이었나요? - If you had to market a new product with a limited budget, which strategy would you focus on — social media advertising, influencer partnerships, or word-of-mouth marketing?
제한된 예산으로 신제품을 마케팅해야 한다면, SNS 광고, 인플루언서 협업, 입소문 마케팅 중 어떤 전략에 집중하시겠어요?
3 min
Key Vocabulary
Learn these words from today's lesson.
오늘 레슨의 주요 단어를 배워봅시다.
market segmentation
The process of dividing a broad market into smaller groups of consumers with similar needs or characteristics. 시장 세분화
Through careful market segmentation, we identified three distinct customer groups for our new product line.
brand awareness
The extent to which consumers recognize and remember a particular brand. 브랜드 인지도
Our social media campaign significantly increased brand awareness among younger consumers.
conversion rate
The percentage of potential customers who take a desired action, such as making a purchase. 전환율
After redesigning the website, our conversion rate jumped from 2% to 5%.
competitive advantage
A condition or factor that puts a company in a superior position compared to its rivals. 경쟁 우위
Our patented technology gives us a strong competitive advantage in the Asian market.
call to action
A marketing message that urges the audience to take a specific step, such as buying or signing up. 행동 유도 문구
Every advertisement should include a clear call to action so customers know what to do next.
3 min
Korean Trap! / 한국인 실수 교정
Common mistakes Korean speakers make.
한국인이 자주 하는 실수를 알아봅시다.
❌ We need to do a promotion event to increase sales.
✅ We need to run a promotional campaign to increase sales.
한국어에서는 '프로모션 이벤트'라는 표현을 자주 쓰지만, 영어에서 'event'는 주로 행사나 모임을 뜻합니다. 마케팅에서 판촉 활동을 말할 때는 'promotional campaign' 또는 'sales promotion'이 자연스럽습니다. 또한 'do a promotion'보다 'run a campaign'이 비즈니스 영어에서 훨씬 더 전문적인 표현입니다.
5 min
Discussion
Share your thoughts with your teacher.
선생님과 의견을 나눠보세요.
- How would you apply what you learned today?
오늘 배운 것을 어떻게 활용하시겠어요? - What was the most useful part of this lesson?
이 수업에서 가장 유용한 부분은 무엇이었나요? - Can you think of a real situation where you would use this?
이것을 사용할 실제 상황을 생각해 볼 수 있나요? - What would you like to practice more?
더 연습하고 싶은 것은 무엇인가요?
Lesson Summary / 수업 요약
Today's Topic: BUSINESS VOCABULARY MARKETING TEST 2
Level: Vocabulary (VOC)
Review this lesson before your next class! / 다음 수업 전에 복습하세요!