Lesson 43
Marketing Vocabulary
Lesson 43
MARKETING VOCABULARY
Practice English with your teacher
3 min
Warm-up
Talk about these questions with your teacher.
선생님과 이야기해 보세요.
- What is the most memorable advertisement or marketing campaign you have ever seen? Why did it stand out?
지금까지 본 광고나 마케팅 캠페인 중 가장 기억에 남는 것은 무엇인가요? 왜 인상 깊었나요? - Do you think social media marketing is more effective than traditional advertising like TV commercials? Why or why not?
소셜 미디어 마케팅이 TV 광고 같은 전통적인 광고보다 더 효과적이라고 생각하나요? 그 이유는 무엇인가요?
3 min
Key Vocabulary
Learn these words from today's lesson.
오늘 레슨의 주요 단어를 배워봅시다.
target audience
The specific group of people a product or advertisement is aimed at 타겟 고객층, 목표 대상
Our target audience for this campaign is women aged 25 to 40 who are interested in fitness.
brand awareness
How well consumers recognize and remember a particular brand 브랜드 인지도
The company ran TV commercials during the Super Bowl to increase brand awareness.
market share
The percentage of total sales in an industry that a company controls 시장 점유율
After launching the new product line, our market share grew from 15% to 22%.
call to action
A phrase or button that encourages the audience to take a specific step, such as buying or signing up 행동 유도 문구
Every email newsletter should include a clear call to action, like "Shop Now" or "Learn More."
consumer behavior
The study of how people decide what to buy and why they make those choices 소비자 행동
Understanding consumer behavior helps marketers design more effective advertising strategies.
product launch
The process of introducing a new product to the market for the first time 제품 출시
The product launch was a huge success, with over 10,000 units sold in the first week.
3 min
Korean Trap! / 한국인 실수 교정
Common mistakes Korean speakers make.
한국인이 자주 하는 실수를 알아봅시다.
❌ We need to do more promotion to customers.
✅ We need to do more marketing to customers.
한국어에서는 '마케팅'과 '프로모션'을 거의 같은 뜻으로 사용하지만, 영어에서 promotion은 마케팅의 한 부분(할인, 이벤트 등)일 뿐입니다. 고객에게 제품을 알리고 판매하는 전체 활동을 말할 때는 marketing이 올바른 표현입니다. 또한 한국식 영어인 '프로모션하다(do promotion)'보다 run a promotion 또는 launch a campaign처럼 자연스러운 동사 조합을 사용하세요.
5 min
Discussion
Share your thoughts with your teacher.
선생님과 의견을 나눠보세요.
- How would you apply what you learned today?
오늘 배운 것을 어떻게 활용하시겠어요? - What was the most useful part of this lesson?
이 수업에서 가장 유용한 부분은 무엇이었나요? - Can you think of a real situation where you would use this?
이것을 사용할 실제 상황을 생각해 볼 수 있나요? - What would you like to practice more?
더 연습하고 싶은 것은 무엇인가요?
Lesson Summary / 수업 요약
Today's Topic: MARKETING VOCABULARY
Level: Vocabulary (VOC)
Review this lesson before your next class! / 다음 수업 전에 복습하세요!