Lesson 60
Business Vocabulary Marketing Test 1
Lesson 60
BUSINESS VOCABULARY MARKETING TEST 1
Practice English with your teacher
3 min
Warm-up
Talk about these questions with your teacher.
선생님과 이야기해 보세요.
- What is the most memorable marketing campaign you have ever seen?
지금까지 본 마케팅 캠페인 중 가장 기억에 남는 것은 무엇인가요? - Do you think social media marketing is more effective than traditional advertising? Why or why not?
소셜 미디어 마케팅이 기존 광고보다 더 효과적이라고 생각하시나요? 그 이유는 무엇인가요?
3 min
Key Vocabulary
Learn these words from today's lesson.
오늘 레슨의 주요 단어를 배워봅시다.
market share
The percentage of total sales in an industry that a company controls 시장 점유율
Our company increased its market share by 5% after launching the new advertising campaign.
target audience
The specific group of consumers a company aims to reach with its products or advertising 타겟 고객층; 목표 소비자
The target audience for this skincare line is women in their 20s and 30s.
brand awareness
The extent to which consumers recognize and remember a particular brand 브랜드 인지도
Social media marketing has been very effective in building brand awareness among younger consumers.
product launch
The introduction of a new product to the market for the first time 제품 출시
The product launch was a huge success, with sales exceeding expectations in the first week.
competitive edge
An advantage that makes a company more successful than its rivals 경쟁 우위; 경쟁력
Offering free same-day delivery gives us a competitive edge over other online retailers.
consumer behavior
The study of how people decide what to buy and why they make those choices 소비자 행동
Understanding consumer behavior helps marketers create more effective promotional strategies.
3 min
Korean Trap! / 한국인 실수 교정
Common mistakes Korean speakers make.
한국인이 자주 하는 실수를 알아봅시다.
❌ We need to do more promotion to increase our sales.
✅ We need to do more marketing to increase our sales.
한국어에서 '마케팅'과 '프로모션'을 거의 같은 의미로 사용하지만, 영어에서는 다릅니다. 'Marketing'은 시장 조사, 브랜딩, 광고 등을 포함하는 넓은 개념이고, 'promotion'은 할인이나 이벤트 같은 단기적인 판촉 활동만을 뜻합니다. 전반적인 판매 전략을 말할 때는 'marketing'이 더 적절합니다.
5 min
Discussion
Share your thoughts with your teacher.
선생님과 의견을 나눠보세요.
- How would you apply what you learned today?
오늘 배운 것을 어떻게 활용하시겠어요? - What was the most useful part of this lesson?
이 수업에서 가장 유용한 부분은 무엇이었나요? - Can you think of a real situation where you would use this?
이것을 사용할 실제 상황을 생각해 볼 수 있나요? - What would you like to practice more?
더 연습하고 싶은 것은 무엇인가요?
Lesson Summary / 수업 요약
Today's Topic: BUSINESS VOCABULARY MARKETING TEST 1
Level: Vocabulary (VOC)
Review this lesson before your next class! / 다음 수업 전에 복습하세요!