Lesson 46
Finance/Marketing Review
Lesson 46
FINANCE/MARKETING REVIEW
Practice English with your teacher
3 min
Warm-up
Talk about these questions with your teacher.
선생님과 이야기해 보세요.
- What is the most memorable marketing campaign you have ever seen, and why did it stand out to you?
지금까지 본 마케팅 캠페인 중 가장 기억에 남는 것은 무엇이고, 왜 인상 깊었나요? - If you had to cut costs in a company's budget, which department would you reduce spending in first — and which would you protect?
회사 예산을 줄여야 한다면, 어느 부서의 지출을 먼저 줄이고, 어느 부서를 지키겠습니까?
3 min
Key Vocabulary
Learn these words from today's lesson.
오늘 레슨의 주요 단어를 배워봅시다.
bottom line
The final profit or loss of a company; the most important factor in a decision. 최종 수익; 핵심 요점
At the end of the day, the bottom line is that we need to cut costs by fifteen percent.
target market
The specific group of consumers a company aims to sell its products or services to. 목표 시장, 타깃 고객층
Our target market for this new skincare line is women in their twenties and thirties.
break even
To reach a point where revenue equals costs, with no profit or loss. 손익분기점에 도달하다
The startup expects to break even within the first two years of operation.
brand awareness
The extent to which consumers recognize and remember a particular brand. 브랜드 인지도
The viral marketing campaign significantly boosted our brand awareness among younger consumers.
return on investment (ROI)
A measure of the profit earned relative to the amount of money invested. 투자 수익률
The marketing team had to prove that the new ad campaign would deliver a strong return on investment.
go public
To begin selling shares of a company on the stock market for the first time. 주식을 상장하다
The tech company decided to go public after years of steady growth in revenue.
3 min
Korean Trap! / 한국인 실수 교정
Common mistakes Korean speakers make.
한국인이 자주 하는 실수를 알아봅시다.
❌ "Our company needs to do a big marketing for the new product."
✅ "Our company needs to launch a big marketing campaign for the new product."
한국어에서는 '마케팅을 하다'라고 간단히 표현하지만, 영어에서는 "do a marketing"이라고 하지 않습니다. 영어에서는 "launch a marketing campaign," "run a marketing campaign," 또는 "do marketing" (관사 없이)처럼 표현해야 자연스럽습니다. 'marketing'은 셀 수 없는 명사이므로 'a'를 붙이지 않거나, 'campaign' 같은 셀 수 있는 명사와 함께 사용하세요.
5 min
Discussion
Share your thoughts with your teacher.
선생님과 의견을 나눠보세요.
- How would you apply what you learned today?
오늘 배운 것을 어떻게 활용하시겠어요? - What was the most useful part of this lesson?
이 수업에서 가장 유용한 부분은 무엇이었나요? - Can you think of a real situation where you would use this?
이것을 사용할 실제 상황을 생각해 볼 수 있나요? - What would you like to practice more?
더 연습하고 싶은 것은 무엇인가요?
Lesson Summary / 수업 요약
Today's Topic: FINANCE/MARKETING REVIEW
Level: Vocabulary (VOC)
Review this lesson before your next class! / 다음 수업 전에 복습하세요!