Lesson 44
Pricing/Promotions Jargons
Lesson 44
PRICING/PROMOTIONS JARGONS
Practice English with your teacher
3 min
Warm-up
Talk about these questions with your teacher.
선생님과 이야기해 보세요.
- Have you ever bought something just because of a "buy one, get one free" promotion? What was it?
"1+1" 행사 때문에 충동적으로 산 물건이 있나요? 무엇이었나요? - What kind of pricing strategy do you think works best to attract customers — discounts, coupons, or bundle deals?
할인, 쿠폰, 묶음 판매 중 어떤 가격 전략이 고객을 끌어들이는 데 가장 효과적이라고 생각하나요?
3 min
Key Vocabulary
Learn these words from today's lesson.
오늘 레슨의 주요 단어를 배워봅시다.
markup
The amount added to the cost price to determine the selling price. 마진; 원가에 붙이는 이윤
The store applies a 40% markup on all imported goods.
BOGO (Buy One, Get One)
A promotional deal where purchasing one item entitles the buyer to receive another for free or at a discount. 하나 사면 하나 무료(또는 할인) 행사
The shoe store is running a BOGO deal this weekend to clear out last season's inventory.
loss leader
A product sold at a price below its cost to attract customers who will then buy other, more profitable items. 미끼 상품 (원가 이하로 판매하여 고객을 유인하는 제품)
Supermarkets often use milk as a loss leader to get shoppers through the door.
price point
A specific price at which a product is set to appeal to a particular market segment. 가격대; 특정 시장을 겨냥한 판매 가격
We need to find a price point that balances profitability with customer demand.
flash sale
A short-term promotion offering significant discounts for a very limited time. 반짝 세일; 단기간 대폭 할인 행사
The online retailer announced a 24-hour flash sale with up to 70% off selected items.
sticker price
The listed or advertised price of a product before any negotiation or discount. 정가; 표시 가격 (할인 전 원래 가격)
Don't pay the sticker price for a car — there's almost always room to negotiate.
3 min
Korean Trap! / 한국인 실수 교정
Common mistakes Korean speakers make.
한국인이 자주 하는 실수를 알아봅시다.
❌ "This product is sale now."
✅ "This product is on sale now."
한국어에서는 "세일이다"라고 간단히 말하지만, 영어에서는 반드시 "on sale"이라고 전치사 on을 함께 써야 합니다. "sale"만 단독으로 쓰면 명사로만 기능하므로 "is sale"은 문법적으로 틀린 표현입니다. 예: "The shoes are on sale for 30% off."
5 min
Discussion
Share your thoughts with your teacher.
선생님과 의견을 나눠보세요.
- How would you apply what you learned today?
오늘 배운 것을 어떻게 활용하시겠어요? - What was the most useful part of this lesson?
이 수업에서 가장 유용한 부분은 무엇이었나요? - Can you think of a real situation where you would use this?
이것을 사용할 실제 상황을 생각해 볼 수 있나요? - What would you like to practice more?
더 연습하고 싶은 것은 무엇인가요?
Lesson Summary / 수업 요약
Today's Topic: PRICING/PROMOTIONS JARGONS
Level: Vocabulary (VOC)
Review this lesson before your next class! / 다음 수업 전에 복습하세요!