Why Prepare A Business Plan?

비즈니스 작문 2

Lesson 28

Why Prepare A Business Plan?

💎
Lesson 88

WHY PREPARE A BUSINESS PLAN?

Grammar Pattern

Business 25 min Speaking 75%
3 min

Warm-up

Talk about these questions with your teacher.
선생님과 이야기해 보세요.

  1. If you were starting your own business, what would be the first thing you include in your business plan?
    만약 자신의 사업을 시작한다면, 사업계획서에 가장 먼저 어떤 내용을 넣으시겠습니까?
  2. Have you ever seen someone start a project without a clear plan? What happened?
    명확한 계획 없이 프로젝트를 시작한 사람을 본 적이 있나요? 어떻게 되었나요?
4 min

Vocabulary

Listen and repeat after your teacher.
선생님을 따라 읽어보세요.

reading /reading/
a key word from this lesson  |  reading
Find and practice this word in today's reading.
read /read/
a key word from this lesson  |  read
Find and practice this word in today's reading.
passage /passage/
a key word from this lesson  |  passage
Find and practice this word in today's reading.
teacher /teacher/
a key word from this lesson  |  teacher
Find and practice this word in today's reading.
grammar /grammar/
a key word from this lesson  |  grammar
Find and practice this word in today's reading.
pattern /pattern/
a key word from this lesson  |  pattern
Find and practice this word in today's reading.
5 min

Reading

Read the passage with your teacher.
선생님과 함께 지문을 읽어보세요.

Grammar Pattern
Why Prepare a Business Plan?
Your business plan is going to be useful in a number of ways. Here are some of the reasons not to skip this valuable tool.
·First and foremost, it will define and focus your objective using appropriate information and analysis.
·You can use it as a selling tool in dealing with important relationships including your lenders, investors and banks.
·You can use the plan to solicit opinions and advice from people, including those in your intended field of business, who will freely give you invaluable advice. Too often, entrepreneurs forge ahead ("My Way!") without the benefit of input from experts who could save them a great deal of wear and tear. "My Way" is a great song, but in practice can result in unnecessary hardships.
·Your business plan can uncover omissions and/or weaknesses in your planning process.
What to Avoid in Your Business Plan
Place some reasonable limits on long-term, future projections. (Long-term means over one year.) Better to stick with short-term objectives and modify the plan as your business progresses. Too often, long-range planning becomes meaningless because the reality of your business can be different from your initial concept.
Avoid optimism. In fact, to offset optimism, be extremely conservative in predicting capital requirements, timelines, sales and profits. Few business plans correctly anticipate how much money and time will be required.
Do not ignore spelling out what your strategies will be in the event of business adversities.
Use simple language in explaining the issues. Make it easy to read and understand.
Don't depend entirely on the uniqueness of your business or even a patented invention. Success comes to those who start businesses with great economics and not necessarily great inventions.

3 min

Korean Trap! / 한국인 실수 교정

Common mistakes Korean speakers make.
한국인이 자주 하는 실수를 알아봅시다.

❌ I will make a business plan for earning money.
✅ I will prepare a business plan to define and focus my objectives.

한국어에서는 사업계획서의 목적을 단순히 '돈 벌기 위해'라고 표현하는 경우가 많습니다. 하지만 영어 비즈니스 환경에서는 사업계획서가 목표 설정, 투자자 설득, 전문가 의견 수렴 등 다양한 전략적 목적을 가진 도구임을 구체적으로 표현해야 합니다. 또한 'make a plan'보다 'prepare a plan'이 공식적인 비즈니스 문서 작성 맥락에서 더 적절한 표현입니다.

5 min

Discussion

Share your thoughts with your teacher.
선생님과 의견을 나눠보세요.

  1. How would you apply what you learned today?
    오늘 배운 것을 어떻게 활용하시겠어요?
  2. What was the most useful part of this lesson?
    이 수업에서 가장 유용한 부분은 무엇이었나요?
  3. Can you think of a real situation where you would use this?
    이것을 사용할 실제 상황을 생각해 볼 수 있나요?
  4. What would you like to practice more?
    더 연습하고 싶은 것은 무엇인가요?

Lesson Summary / 수업 요약

Today's Topic: WHY PREPARE A BUSINESS PLAN?

Level: Business (BIZ)

Review this lesson before your next class! / 다음 수업 전에 복습하세요!