Business Letter Writing: Sales Letters
Business Letter Writing: SALES LETTERS
Grammar Pattern
Warm-up
Talk about these questions with your teacher.
선생님과 이야기해 보세요.
- Have you ever received a sales letter or promotional email that actually convinced you to buy something? What made it persuasive?
세일즈 레터나 홍보 이메일을 받고 실제로 구매한 적이 있나요? 어떤 점이 설득력 있었나요? - If you had to write a sales letter to promote your company's product or service, what key phrase would you use to grab the reader's attention?
회사의 제품이나 서비스를 홍보하는 세일즈 레터를 써야 한다면, 독자의 관심을 끌기 위해 어떤 핵심 문구를 사용하시겠어요?
Vocabulary
Listen and repeat after your teacher.
선생님을 따라 읽어보세요.
Reading
Read the passage with your teacher.
선생님과 함께 지문을 읽어보세요.
Grammar Pattern
Business Letter Writing: Sales Letters
The following letters introduce products for sales.
Useful Key Phrases
Are you having trouble ...
This is why it is important to have ...
At X, we have the skills and experience to ...
May we stop by and offer you a FREE estimate of how much it would cost to ...
If so, give us a call at X and set up and appointment with one of your friendly operators.
Example Letter
Document Makers
2398 Red Street
Salem, MA 34588
March 10, 2001
Thomas R. Smith
Drivers Co.
3489 Greene Ave.
Olympia, WA 98502
Dear Mr. Smith:
Are you having trouble getting your important documents formatted correctly? If you are like most business owners, you have trouble finding the time to economically produce good-looking documents. This is why it is important to have a specialist take care of your most important documents.
At Documents Makers, we have the skills and experience to come in and help you make the best possible impression. May we stop by and offer you a FREE estimate of how much it would cost to get your documents looking great? If so, give us a call at 789-8989 and set up and appointment with one of your friendly operators.
Sincerely,
(signature here)
Richard Brown
President
RB/sp
Korean Trap! / 한국인 실수 교정
Common mistakes Korean speakers make.
한국인이 자주 하는 실수를 알아봅시다.
한국어에서는 "제품을 소개하다"라는 표현을 자주 쓰지만, 영어 세일즈 레터에서 "introduce our product"는 다소 직접적이고 어색하게 들립니다. 영어에서는 "tell you about," "share information about," 또는 "offer you"처럼 고객에게 혜택을 강조하는 표현을 사용합니다. 세일즈 레터의 핵심은 제품 소개가 아니라 고객의 문제 해결이라는 점을 기억하세요.
Discussion
Share your thoughts with your teacher.
선생님과 의견을 나눠보세요.
- How would you apply what you learned today?
오늘 배운 것을 어떻게 활용하시겠어요? - What was the most useful part of this lesson?
이 수업에서 가장 유용한 부분은 무엇이었나요? - Can you think of a real situation where you would use this?
이것을 사용할 실제 상황을 생각해 볼 수 있나요? - What would you like to practice more?
더 연습하고 싶은 것은 무엇인가요?
Lesson Summary / 수업 요약
Today's Topic: Business Letter Writing: SALES LETTERS
Level: Business (BIZ)
Review this lesson before your next class! / 다음 수업 전에 복습하세요!