Business Plan Format
BUSINESS PLAN FORMAT
Grammar Pattern
Warm-up
Talk about these questions with your teacher.
선생님과 이야기해 보세요.
- If you were writing a business plan, what would you include in your vision statement?
사업계획서를 작성한다면, 비전 선언문에 어떤 내용을 포함하시겠습니까? - Why do you think a business plan emphasizes the people involved as the most important factor for success?
사업계획서에서 관련된 사람들을 성공의 가장 중요한 요소로 강조하는 이유가 무엇이라고 생각하십니까?
Vocabulary
Listen and repeat after your teacher.
선생님을 따라 읽어보세요.
Reading
Read the passage with your teacher.
선생님과 함께 지문을 읽어보세요.
Grammar Pattern
Business Plan Format: A Systematic Assessment of all the Factors Critical to Your Business Purpose and Goals
· A vision statement: This will be a concise outline of what your business purpose and goals will be.
· The people: By far the most important ingredient for your success will be yourself. Focus on how your prior experiences will be applicable to your new business. Prepare a resume of yourself and one for each person who will be involved with you in starting the business. Be factual and avoid hype. This part of your business plan will be read very carefully by those with whom you will be having relationships, including lenders, investors and vendors. Templates for preparing resumes are available in your library, Kinko's, bookstores and the Internet under "resumes."
However, you cannot be someone who you are not. If you lack the ability to perform a key function, include this in your business plan. For example, if you lack the ability to train staff, include an explanation how you will compensate for this deficiency. You could add a partner to your plan or plan to hire key people who will provide skills you don't have. Include biographies of all your intended management.
· Your business profile: Define and describe your intended business and exactly how you plan to go about it. Try to stay focused on the specialized market you intend to serve.
· Economic assessment: Provide a complete assessment of the economic environment in which your business will become a part. Explain how your business will be appropriate for the regulatory agencies and demographics with which you will be dealing. If appropriate, provide demographic studies and traffic flow data normally available from local planning departments.
· Cash flow assessment: Include a one-year cash flow that will incorporate your capital requirements. Include your assessment of what could go wrong and how you would plan to handle problems.
· Include your marketing plan and expansion plans.
Korean Trap! / 한국인 실수 교정
Common mistakes Korean speakers make.
한국인이 자주 하는 실수를 알아봅시다.
위 문장 자체는 문법적으로 틀리지 않지만, 한국인 학습자들이 자주 하는 실수는 "business plan"을 "business planning"이나 "business plans"로 잘못 쓰는 것입니다. 예를 들어 "I wrote a business planning"이라고 하면 틀립니다. "Business plan"은 하나의 완성된 문서를 뜻하는 셀 수 있는 명사이므로, 반드시 "a business plan" 또는 "the business plan"처럼 관사와 함께 단수 또는 복수로 정확히 사용해야 합니다.
한국어에서는 "능력"이나 "경험"을 단수로 표현하는 경우가 많아서 영어에서도 단수형으로 쓰는 실수를 자주 합니다. 하지만 이력서나 사업계획서에서 여러 가지 능력과 경험을 나열할 때는 복수형 "abilities"와 "experiences"를 사용해야 자연스럽습니다. 특히 비즈니스 문서에서는 구체적이고 다양한 역량을 강조해야 하므로 복수형이 적절합니다.
Discussion
Share your thoughts with your teacher.
선생님과 의견을 나눠보세요.
- How would you apply what you learned today?
오늘 배운 것을 어떻게 활용하시겠어요? - What was the most useful part of this lesson?
이 수업에서 가장 유용한 부분은 무엇이었나요? - Can you think of a real situation where you would use this?
이것을 사용할 실제 상황을 생각해 볼 수 있나요? - What would you like to practice more?
더 연습하고 싶은 것은 무엇인가요?
Lesson Summary / 수업 요약
Today's Topic: BUSINESS PLAN FORMAT
Level: Business (BIZ)
Review this lesson before your next class! / 다음 수업 전에 복습하세요!