Steps To A Great Business Plan
STEPS TO A GREAT BUSINESS PLAN
Grammar Pattern
Warm-up
Talk about these questions with your teacher.
선생님과 이야기해 보세요.
- What did you eat today?
오늘 뭘 드셨나요? - Can you cook? What is your best dish?
요리할 수 있나요? 가장 잘하는 음식은?
Vocabulary
Listen and repeat after your teacher.
선생님을 따라 읽어보세요.
Reading
Read the passage with your teacher.
선생님과 함께 지문을 읽어보세요.
Grammar Pattern
Six Steps to a Great Business Plan
1. Write out your basic business concept.
2. Gather all the data you can on the feasibility and the specifics of your business concept.
3. Focus and refine your concept based on the data you have compiled.
4. Outline the specifics of your business. Using a "What, where, why, how" approach might be useful.
5. Put your plan into a compelling form so that it will not only give you insights and focus but, at the same time, will become a valuable tool in dealing with business relationships that will be very important to you.
6. Review the sample plans we furnish and download the blank format to a MS Word document. Fill this in as you progress though the course.
Check Out If Your Plan Includes The Following Necessary Factors Which Will Produce A Successful Business
· A sound business concept. The single most common mistake made by entrepreneurs is not picking the right business to begin with. The best way to learn about your prospective business is to work for someone else in that business before beginning your own. There can be a huge gap between your concept of a fine business and reality.
· Understanding of your market. A good way to test your understanding is to test market your product or service before your start. You think you have a great kite that will capture the imagination of kite fliers throughout the world? Then hand-make some of them and try selling them first.
· A healthy, growing and stable industry. Remember that some of the great inventions of all time, like airplanes and cars, did not result in economic benefit for many of those who tried to exploit these great advances. For example, the cumulative earnings of all airlines since Wilber Wright flew that first plane are less than zero. (Airline losses have been greater than their profits.) Success comes to those who find businesses with great economics and not necessarily great inventions or advances to mankind.
· Capable management. Look for people who you like and admire, have good ethical values, have complementary skills and are smarter than you. Plan to hire people who have the skills that you lack. Define your unique ability and seek out others who turn your weaknesses into strengths.
· Able financial control. You will learn later the importance of becoming qualified in accounting, computer software and cash flow management. Most entrepreneurs do not come from accounting backgrounds and must go back to school to learn these skills. Would you bet your savings in a game where you don't know how to keep score? People mistakenly do it in business all the time.
· A consistent business focus. If you think of specific products or services you will find that specialists will outperform non-specialists. Zero in on something you can do so well that you will not be subject to competing with someone with a lower price.
Korean Trap! / 한국인 실수 교정
Common mistakes Korean speakers make.
한국인이 자주 하는 실수를 알아봅시다.
한국어에서는 '사업 계획서를 만들다'라고 표현하기 때문에 영어에서도 "make a business plan"이라고 직역하는 경우가 많습니다. 하지만 영어에서는 문서를 작성할 때 write out, draft, 또는 develop을 사용하는 것이 훨씬 자연스럽습니다. "Make"는 물리적으로 무언가를 만드는 느낌이 강하므로, 계획서처럼 글로 작성하는 문서에는 적합하지 않습니다.
한국어에서는 '데이터들'이라고 복수형을 쓸 수 있지만, 영어에서 data는 불가산 명사로 취급되는 경우가 대부분입니다. "Datas"라는 형태는 존재하지 않으며, 항상 "data"로 써야 합니다. 비즈니스 문서에서 이런 실수를 하면 전문성이 떨어져 보일 수 있으니 주의하세요.
한국어에는 현재완료 시제가 없기 때문에, 과거에 수집하여 지금 보유하고 있는 데이터를 말할 때 단순 과거(compiled)를 쓰는 실수를 자주 합니다. 데이터를 모아서 현재 가지고 있는 상태를 강조할 때는 현재완료 have compiled을 사용해야 자연스럽습니다.
Discussion
Share your thoughts with your teacher.
선생님과 의견을 나눠보세요.
- How would you apply what you learned today?
오늘 배운 것을 어떻게 활용하시겠어요? - What was the most useful part of this lesson?
이 수업에서 가장 유용한 부분은 무엇이었나요? - Can you think of a real situation where you would use this?
이것을 사용할 실제 상황을 생각해 볼 수 있나요? - What would you like to practice more?
더 연습하고 싶은 것은 무엇인가요?
Lesson Summary / 수업 요약
Today's Topic: STEPS TO A GREAT BUSINESS PLAN
Level: Business (BIZ)
Review this lesson before your next class! / 다음 수업 전에 복습하세요!